3 Ways to Convert Media Into Optimized Digital Assets

Today we operate in interesting times when almost all forms of media and communication are digital. From finding resources and information via search engines to establishing meaningful connections through social media, much of what we do is executed online.

In the commercial context, both small businesses and large brands stand to gain from integrated content strategies as part of their core digital marketing and advertising programs. There’s no question that soft-selling, value-packed content marketing is one of the most effective ways to advertise. For some successful companies, it’s the only thing they do to grow their business.

The challenge for most companies is consistently creating content that resonates with their target audience. Coming up with compelling ideas, conceptualizing the medium, articulating the delivery, and developing the actual content is often a resource-intensive effort. However, sometimes there’s great media and content right under our fingertips. In other words, sometimes the best content we can create has already had a head start in its development.

For the organizations that have been in business for several years, putting forth some degree of proactive marketing and advertising effort, there’s often times a lot of media and content on hand that can prove to be both valuable and repurposable for fresh content marketing strategies (even if it’s not digital). From video footage used for TV commercials, tangible brochureware used for tradeshows, and audio recordings that may inspire a podcast series, there are numerous ways in which tangible media can be converted into optimized digital assets.

I use the term “optimized” in sense that almost any form of digital content can be addressed for greater search potential or SEO-value. It’s the core guiding principle of the company I work for: helping businesses and brands take a search-first approach to their marketing and advertising efforts, both online and off. So without further ado, below I underscore three ways in which companies can make use of the media they have on hand to actualize meaningful online content strategies that help expand their reach and grow their business.

Convert Resourceful Visual Content Into YouTube Videos

Many businesses have invested in some sort of video production, whether for the use of television commercials, recruiting, product and service overviews, etc. In the case of video content that offers some degree of value, engagement, or both (even if it’s just 20 seconds of a longer video file), this type of media can be repurposed for something new and digital (i.e. an engaging YouTube video.)

This concept, as well as the rest of ideas presented in this post, require a strong creative muscle, as the possibilities may be limitless depending on what you’re working with. As such, there may be many different purposes and outcomes for the project at hand. To provide context and shed light on some of the possibilities this concept, here are few examples:

  • Convert TV commercial footage into a digital video that can be edited to promote specific products or services of the company. YouTube videos can be optimized for keywords, enabling them to rank in Google search. So if the video can focus on a primary product or service category that has merit for SEO, there may massive potential for online advertising.
  • Case studies, reviews, and customer testimonials can provide meaningful web-based video content. These types of videos can be embedded on related pages of the business’s website (i.e. a testimonial for a specific service the company offers or a customer review of a particular product). When converting this type of video content to YouTube, it can also have SEO potential, as many users are often searching for “(product/service) reviews” and related keywords on Google.  
  • Dated promotional footage or recruiting videos may have served their purpose ten or twenty years ago, but may be humorous to watch today. Not that your audience shouldn’t take your business seriously, but there’s no question that memes and funny videos are “in.” A humorous twist on outdated video content may be an effective way to build brand awareness, or display how far the company has come since the old days.

The application of this concept in digitizing old video footage to YouTube videos and other web-based applications will depend on the type of content you have on hand, and what new forms it can take. Again, exercising your creativity will be paramount in bringing it life in meaningful ways.

For example, this very low budget YouTube video was created from just photos. It probably took a few hours to create and it’s obvious that publisher has put forth some basic SEO techniques by including specific keywords in the YouTube title as well as the video content itself.

optimized review video

In turn, this content in the organic search results for related keywords used in the YouTube video. Despite the actual video being relatively poor in quality, it still serves its purpose by increases the brand’s visibility and ability to earn new customers. And because of the social signals and links stemming from this content, such efforts are also helping increase the trust, authority, and credibility of this junk car company’s website.

optimized assets

Businesses that need help converting old video content to digital can often utilize professional media conversion services offered by specialized companies. We recommend seeking out local providers over big online brands to aid in this effort. A good example is Current Pixel, a small specialized video transfer and film editing company based in Atlanta who helps both businesses and individual consumers with their projects. They specialize in transferring VHS to DVD service, among many other video and film conversion solutions.

Turn Tangible, Text-based Content Into Optimized PDFs

Similar to the previous concept but often less intensive is turning tangible documents, like promotional content or educational pieces, and converting them to digital. There can be substantial advertising and marketing potential in this effort, as digital content like PDFs can have significant SEO value.

For example, Huntsman Corporation has created an in-depth PDF titled “A guide to thermoplastic polyurethanes (TPU)”. In turn, this PDF guide ranks just below the Huntsman website for a highly-competitive keyword “thermoplastic polyurethane manufacturing.”

optimized content

This is just one of countless examples of how tangible, text-based content can be scanned and converted into an effective digital medium. And when properly optimized for specific keywords, this type of content help generate meaningful traffic, increase new customer leads, and help grow the business.

Translate Popular Articles & Blog Content into Videos

One of the most profoundly effective content strategies a brand can take is creating multiple versions of its content. This is common for niche brands that have deep advertising budgets. For instance, a power company that has a dedicated business model in renewable energy credits might create articles, videos, and infographics all centered around its “renewable energy credits.”

But for businesses and brands that don’t have a lot of money and resources to invest in such comprehensive content strategies, prioritization is key. If Google Analytics data is accessible, take a look at some articles or blog post generating the most meaningful traffic (as well as some of the keywords associated with those posts) and explore ways to expand upon these topics through other mediums, namely video content.

vegan protein powder review

Take for instance this Amazon affiliate-fueled review site that produces content on specific plant-based protein powders. For the product review posts that have generated the greatest buzz and search engine rankings, they have created highly-optimized YouTube video reviews to supplement the site’s traffic generating efforts. In the example above, they are featuring the site’s Vega Clean protein review.

In turn, these videos are getting a decent amount a views right out of the gate. But what’s more is these videos serve as rankable assets in themselves, similar to the cash for junk cars video in the first concept presented in this post. Additionally, a relevant video embedded in this blog post will only increase the page’s level of engagement. Improvements in user metrics like average time on site, pages visited, etc. are ranking factors that further help support this site’s SEO efforts.

The key takeaway is that there’s limitless potential to create impactful content. And in some cases, purposeful topics and great strategies can actualized more efficiently by converting existing media and ideas into optimizable digital assets.

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Top 3 Best-Tasting Vegan Protein Powder Reviews

If you’re researching vegan protein powder reviews to find the best-tasting products, then this article is for you. We know that plant-based protein powders can sometimes taste earthy, chalky, and in some cases, not very good. So we’ve compiled some of our favorites and put together this short vegan protein powder review article to share.

Please let me know what you think (or if you have reviewed these or any other awesome tasting vegan protein powders) in the comments section below. If you’d like to see more vegan protein powder reviews, visit my site VeganProteinPowder.reviews for comprehensive reviews of other plant-based protein products.

Sunwarrior Classic Plus Protein Powder

sunwarrior classic plus protein powder reviewA level-up from Sunwarrior Classic (the flagship plant-based protein powder from Sunwarrior,) Sunwarrior Classic Plus offers more protein (20 grams) and amino acids per serving. We had opportunity to review all three flavors of Sunwarrior Classic Plus: Vanilla, Chocolate, and Natural. And each flavor is very delicious compared to other vegan protein powders rich in grain.

The Vanilla review was perhaps the best of them all. The vegan protein powder very smooth with a light layer vanilla bean sweetness to liven the taste buds. The sweetness is well-balanced, is not overpowering, and does not have any strange or artificial aftertaste. This vegan protein powder from Sunwarrior has a highly refined and floury texture, so it mixes well into almost anything.

Classic Plus Natural is essentially flavorless, but also very smooth and transparent. This flavor is barely noticeable in smoothies and other blended applications. As a result, you can retain the “natural” flavor of whatever you add it to. When it comes to the natural-flavored plant-based protein powders, this option from Sunwarrior is tops.

Last in the series of best-tasting Sunwarrior Classic Plus protein powders is the Chocolate flavor. Unlike some chocolate protein powders that taste more like mocha and dark chocolate, this flavor tasted a bit more like milk chocolate, (also slightly creamy.) If you want to learn more about the flavor and nutritional profile of this product, be sure to check out my Sunwarrior Classic Plus protein review. I am huge fan of Sunwarrior and some of the products they offer.

Orgain Organic Protein Powder orgain organic vegan protein powder review

One of the most delicious yet lesser known vegan protein powders is Orgain Organic Protein. It offers 21 grams of an organic protein (containing hemp seed, chia seed, pea, and brown rice proteins.) Both flavors, Creamy Chocolate Fudge and Vanilla Bean, contain Orgain’s “Organic Creamer Base” which is bee’s knees to making the product taste amazing.

We only had the chance to review the Vanilla Bean flavor of this plant-based protein powder. Suffice to say, it was extremely tasty, fairly sweet, and indeed quite creamy. In essence, Orgain Organic Protein (Vanilla Bean), is one of the best-tasting vegan protein powder reviews we’ve conducting. It tastes like a vanilla milkshake.

Garden of Life RAW Fit™ Protein Powder

Garden of Life RAW Fit Protein Powder ReviewLabeled as Garden of Life RAW Fit™: High Protein for Weight Loss Review , this product has a lot to offer, in addition to delicious taste. In addition to 26 grams of sprouted, orgain protein, Garden of Life RAW Fit™ also contains three “RAW Certified blends” for weight loss and stress management, probiotics, and glucose management. Each blend is rich with all things that are good for you.

As for taste, the Unflavored version was equally as smooth as Sunwarrior Classic Plus, but with a bit more flavor. There is subtle taste of vanilla and hints of eggnog. That is of course if you only blended the protein powder with milk. In a smoothie, this flavor of Garden of Life RAW Fit would be quite transparent.

Chocolate Cacao was the second flavor of vegan protein powders to review in the line of Garden of Life RAW Fit. The cacao flavor is very apparent and up-front, but in a pleasant and inviting way. Robust mocha and dark chocolate dominate its flavor profile, minimizing any earthy undertones.

There’s also Marley Coffee and Vanilla flavors in this line of vegan protein powders. But I have yet to review those. If you’ve tried them, be sure to let me know in the comments.

Article by Tyler Tafelsky

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Top 3 Bush Hog Parts Dealers Offering Online Shopping & Sales

An increasingly large amount of landscaping businesses, farming operations, and do-it-yourself homeowners is contributing to the growth of the greater equipment industry, with brands like Bush Hog leading the way. As a result, the demand for replacement Bush Hog parts continues to soar.online bush hog parts dealers

However, finding specific Bush Hog parts to make much needed repairs is never easy. But with the web, there are a handful of online parts dealers that offer the parts, support, and reputation equipment owners can trust.

Bring Out the Best in Your Bush Hog

Farmers, Landscapers, and homeowners alike would not be the same without the outstandingly powerful and efficient machines from Bush Hog. Given the demand for Bush Hog parts, and the need to get replacement parts as soon as possible, the market for Bush Hog parts is huge. To pinpoint and profile the best places online to shop and order these parts, below are the top three Bush Hog parts dealers that have a reputation you can trust.

German Bliss

German Bliss offers hundreds of different types of farming equipment and equipment parts. When specifically referring to Bush Hog, shoppers can enjoy browsing through a countless supply of farming and landscaping parts. Affordable prices, exceptional customer services and support, and dependable Bush Hog parts provides shoppers piece of mind as they can confidently trust German Bliss when buying online. bush hog mower rotary cutter parts

To allow any easy transaction, German Bliss offers the ability to pay via credit card online, all supported with secure online ordering. To display an impeccable level of customer service, German Bliss also provides remarkable service and support to help individuals find the parts they need. When it comes to online shopping for the highest quality Bush Hog parts, German Bliss remains the top online parts dealer on the web.


Messicks offers both new and used Bush Hog parts and equipment of a growing variety. Messicks offers competitive rates on all parts and accessories while still providing an remarkable customer service and shipping policy. Buying new or used products, shoppers will be delighted to find easy payment access online by credit card. By display years of remarkable service and substantial quality, it’s safe to say Messicks is one of the top Bush Hog parts dealers around.


With little effort, BushHogParts.com provides farmers and landscapers the ability to purchase any Bush Hog parts or equipment required to complete any landscaping task. Bushhogparts.com only offers unparalleled quality and durability in their Bush Hog parts and equipment. Shoppers can make secure payments online via PayPal and/or credit card.

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5 Premier Plastic Surgery SEO Companies in Review

It’s a tough marketplace out there for plastic surgeons, and if you want to grow your plastic surgery practice, it has become a necessity to step up into the interwebs. Specialise plastic surgery SEO solutions are often the best investment to increase your new patient acquisitions. So if this interests your practice, listed below are five of the most reputable plastic surgery SEO companies to seek higher rankings in Google search.optimized plastic surgery seo

Surgery Bloom

This company believes that the internet should be the most reliable source for all kinds of high value clients. So they focus on that and work on upholding that vision. How they roll differently from other plastic surgeon SEO companies out there? They work only with plastic surgeons and only a few at a time.

Why? Surgery Bloom want to make sure they understand entirely the business inside and out. They don’t just jump the gun into a black hat tactics and over-optimize the site into some spammy looking machine that Google will eventually have to bring down. All this barely scratches the surface so you might wanna check them out to learn more of what they offer.

Optimized Surgeons

We’ve finally landed into something more unconventional. The Optimized Surgeons team does not put their eggs where most companies are invested. When it comes to SEO for plastic surgery practices, Optimized Surgeons looks more into avenues charted more by seekers and very few marketers. With that, they are able to focus more on generating high quality content, backlinks, social signals – thus building your domain authority and rankings. All this without putting your site at risk of over-optimized backlinks.

The significance? Google won’t think your site is manipulating its search algorithms. Simply put, they have their way around organic SEO, especially for local plastic surgery SEO. Competition, as many would testify, is squeezed into something that creates more business feasibility.

plastic surgeon seo companies

Optimized Surgeons employs the resources and know-how to get your practice ranking in the coveted Google 3-Pack

NKP Medical

NKP Medical is one of the leaders in online marketing and SEO for plastic surgeons as they would say. The company focuses more on building a website festooned with aesthetically appealing designs and interactive features that can be engaging to the visitor’s end. A clean site is a cornerstone to this company’s plastic surgeon SEO strategies.

What better way to lure someone than through their eyes, right? But the team is more than that; they are well-versed in the craft of search engine optimization too. By putting web design and SEO together, they have proven time and again that indeed they can draw forth interesting results, converting site visits into appointment bookings.

Growth Med

You can pretty much say that Growth Med is one of the top companies for plastic surgery SEO. Reputability comes to no question with Growth Med as the company has 20 years of tech expert Steven Fruchter who founded the SEO company.

Fast forward to the more important part, his plan revolves around three online marketing staples: website design, ad management and local SEO. Pretty conventional, nonetheless consequential with the right team of experts.

Youth Noise

Youth Noise prides itself with its capability to turn a customer’s mood around. The secret? They are housed with real people and I’m not saying that the previous companies I mentioned don’t. Where their edge lies is how they focus on establishing a direct connection with the customers as if they were their own rather than the practice they are trying to promote. In short, they take themselves as a partner more than anything else. One that will stay by your side.

Once again, this top five list of plastic surgeon SEO does not come in any order. Rest assured, these are the ultimate points of contact if you want to get your plastic surgery practice going and growing through the cyberspace.

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Retro Two Now Offers Custom Cycling Jerseys & Apparel

Retro Two Image Apparel, a company popularized by its creative display of unique and novel cycling jerseys, is now taking its graphic design talents to the next level in offering custom cycling jerseys and apparel. While the company has been providing custom cycling jerseys and kits for specific customers, Retro Two is opening the door to anyone interested in custom apparel for their cycling club, team, business, or event.retro-two custom cycling jerseys

Unlike some providers of custom cycling jersey design, Retro Two makes it extra easy for customers to submit their custom jersey requests online. Learn more about the process or submit your custom cycling jersey online at Retro2Ride.com.

Submitting Custom Cycling Jerseys

Below is a brief summary of the process and requests by Retro Two in submitting custom cycling jerseys.

Your artwork design may be in the form of a computer mock-up, drawing or even a design picture you like. To get custom design cycling jerseys and apparels, you will have to order at least 25 units. The designer requires you to submit your art guidelines. You should preferably create your files in Adobe Illustrator and remember to convert all the fonts into outlines/paths and embed all the linked images.

Retro Two prefers the files formatted in Adobe Illustrator CC or even lower and Adobe InDesign Cc. However, you may use any other program which make vector art for your jersey submission provided that you will remember to format it in the correct manner. They also accept PDF, AI, and EPS format vector art. If vector art isn’t available, they may also accept raster art – this should be the high resolution CMYK images with 300dpi or even higher. The 300dpi is the minimal AI size needed.

custom cycling jersey design

This custom cycling jersey was created by Retro Two for Schlafly, The Saint Louis Brewery™

Upon receipt, the designer will review the files to ensure they are of high quality. Some examples of raster images that they accept include psd (Photoshop), gif, tiff, jpeg and png files. Retro Two also prefers the art saved over transparent backgrounds. Some examples of the files you can save on transparent background include psd, png and tiff.

You should also ensure that all the solid lines in your artwork aren’t thinner than 1/2 point or 0.007” and that will ensure that any white line you have reversed out of solid color isn’t thicker than a 1/2 point whenever possible. The type should be above 6 points in size. Since font styles highly vary, you should note that there are some fonts with very narrow negative spaces or strokes and this may require them to be above 6 points.custom cycling jerseys online

After receiving your order, the designers will create the apparel and jerseys according to your specifications. They will create them according to your design and color preferences and also include any logos and texts you need. All these will not involve any additional cost. To come up with a perfect custom design, you can involve your entire team in the design process.

Custom Cycling Jersey Design Services

Retro Two has been making custom cycling jerseys, commuter jersey and performance tees using superior wicking materials. Whether you want to upgrade the cycling jerseys of your team with new custom design or you are in need of custom cycling apparel for an event or even cause, Retro Two will provide you with exactly what you need. They offer various custom cycling jerseys and they include short sleeve and full sleeve jerseys, as well as performance tees and commuter jerseys.

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3 Leading Suppliers of Landscaping & Equipment Parts

With the advent of the world wide web, no longer are we limited by geographic location when it comes to finding landscaping and equipment parts for rotary cutters, lawn mowers, excavators, skid loaders, and other machines. With international shipping combined with hundreds upon hundreds of online stores for landscaping and equipment parts suppliers it’s easier than ever to find what you need.landscaping equipment parts

The only downside to all of those choices is that with more options comes more of a possibility of receiving subpar service or quality when it comes to your order. It can be difficult to know which suppliers are reliable and which aren’t. So in this article, we’ve found and profiled the top three suppliers of landscaping and equipment parts on the web.

German Bliss

When you want the all around best online store that offers the widest selection of parts, the best selection of brands, the easiest ordering and shipping, the most affordable prices, and the best customer service, there is no better supplier than German Bliss. This company is represented by honest and professional experts when it comes landscaping and equipment parts and it shows in everything they do. german bliss parts

With a plethora of brands that include replacement Bush Hog parts, Gehl parts, Befco parts, Servis Rhino parts, and Land Pride parts, German Bliss has almost everything you’re looking for. They provide the same reliable and efficient service time after time that keeps customers constantly coming back. Once you order a part or piece of equipment from German Bliss equipment parts store you’ll only be left with one question, “Why didn’t I visIt German Bliss sooner?”

J Thomas Parts mower parts j thomas

J Thomas Parts is a landscaping and equipment parts supplier that also provides parts for snow related equipment. They provide high quality parts from a number of different brand manufacturers including Briggs & Stratton, Echo, Exmark, Honda, John Deere, Kawasaki, Kohl, Stihl, and Toro, amongst others.

J Thomas Parts have a commitment to quality that is reflected not only in the parts they carry but in every aspect of their business including ordering, shipping, technical support and repairs. If there’s a specific part you’re looking for then J Thomas Parts is a great place to start.

ASC Agri Supply asc landscaping equipment parts

Another great supplier for landscaping and equipment parts is ASC Agri Supply. This company has been around since 1962, supplying high quality parts and equipment and adapting to the times by expanding their services and making ordering easy through a simple to navigate website. They stock top of the line brands including Delta, Grizzly, Kodiak, Red Brand, and Tarter.

The years of experience that ASC Agri Supply has shown in their interaction with customers and the ease with which they can help you find what they need. They might not stock as many brands as other companies but they back up the reliability of every product they sell and more than happy to help you find the right part.

Well there you have it, three top of the line suppliers that provide top of the line products and service to match. Don’t be taken in by any random person who’s set up a landscaping and equipment parts supplier site, instead go with one of these suppliers and rest assured that whatever part you order will do everything you need it to at the best price you can find.

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